AI Insights · Timothy · October 2025
Top 5 Fashion Games on iOS in the US: Q3 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in the US during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the top fashion games on the iOS platform in the United States showed varying trends in downloads, revenue, and active users. Here's a closer look at the performance of these popular apps.
Project Makeover by Magic Tavern, Inc. saw its weekly revenue peak at approximately $1.2M by the end of September. Downloads fluctuated throughout the quarter, starting at around 22K and dipping to 8.5K by the end. The app maintained a steady active user base, although it saw a decrease from about 559K to 398K.
Glow Fashion Idol from Crazy Labs experienced a steady rise in weekly revenue, closing the quarter at around $122K. Downloads peaked mid-quarter at about 39K before settling at 29K. Active users saw a decline from 199K to 123K.
Covet Fashion: Dress Up Game by Crowdstar LLC had a notable revenue of $145K at its peak in early August. While downloads remained fairly consistent around 3K to 4K, active users started at 204K and ended at 167K.
SuitU: Fashion Avatar Dress UP, developed by Libii HK Limited, achieved a peak revenue of $110K in mid-August. Downloads showed a slight increase towards the end of the quarter, reaching 12K. Active users increased to a peak of 111K before declining to 71K.
Finally, Merge Studio: Fashion Makeover by Paxie Games saw its highest revenue at $65K in early August. Downloads started strong at 24K and gradually decreased to 11K. Active users were highest in July at 84K, dropping to 40K by the end of September.
These insights highlight the diverse performance trajectories of leading fashion games on iOS in the US. For more detailed analytics and data, visit Sensor Tower.
